ŞTIINŢE ECONOMICE

 

VIITORUL POLITICII REGIONALE  A UNIUNII EUROPENE

Cristina Fleşeriu

DE LA OM, LA PIAŢĂ - CU ŞI FĂRĂ BANI

Vasile Marian

Customer Relationship Management:  Transforming an Information Labyrinth  into a Highway to Success

Dacinia Crina Petrescu

PERSUASIUNEA ÎN VÂNZĂRI

Corina Rusu

 

VIITORUL POLITICII REGIONALE
A UNIUNII EUROPENE

Cristina Fleşeriu

Die Zukunft der Regionalpolitik der Europäischee Union

Die existierende regionalen Unterschiede in der UE, im Bereich des Bruttoinlandsprodukt (BIP)/Bewohner, der Produktivität der Arbeit und der Arbeitsquote, wurden von den ökonomischen, sozialen und geographischen Bedingungen determiniert. Die Lösung dieses Problems wird durch die Hilfe einer regionalen gemeinsamen Politik gelöst, Objektiv ist dadurch eine Kohäsionspolitik. Das Wachstum der Unterschiede auf Grund der Erweiterung der UE, zwingen eine neue Reform der regionalen gemeinsamen Politik in der Perspektive des neues finanziellen Jahres 2007-2013.

Die wichtigen Aspekte für die Kohäsion sind: Konkurrenzfähigkeit, dauerhafte Entwicklung, und die ökonomische und soziale Neustrukturierung. Die Reform wird mit der Hilfe der nationalen und regionalen Programme gemacht. Diese werden auf drei gemeinschaftlichen Prioritäten gruppiert: Konvergenz, regionale Konkurrenzfähigkeit und Besetzung der Arbeitskraft und die europäische Gebietkooperierung.

Die Effizienz der Kohäsionspolitik wächst als folge einiger Reformen im Implementierungssystem, auf Grund einer globalen Strategie.

 

DE LA OM, LA PIAŢĂ - CU ŞI FĂRĂ BANI

Vasile Marian

Abstract: From the Man to the Market - with and without Money

It's a long way, about I offer only briefly my point of view which starts from man as a small and vital system as well. From there I come to actual market with more and more money, trying to give answers to some questions like: which is the human finality; what are the needs and required things for man; where does the man get the necessary objects from; whose does man get the most necessary objects; how does man get the necessary objects from his fellow creatures; what's a merchandise and exchange of commodities; what's the market like; how does market generate money.

 

Customer Relationship Management:
Transforming an Information Labyrinth
into
a Highway to Success

Dacinia Crina Petrescu

Abstract

In today's competitive business world customer expectations are always increasing, and business services must evolve along with these expectations. Customer Relationship Management (CRM) is the method through which businesses can connect with their customers and therefore serve them better and bring profit to the company.

CRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organization's current and potential customers and so it enhances their loyalty. CRM increases the economic value of the company by maximizing customers' satisfaction during a long-term relationship. Researches have revealed that 80% of a company's revenues are supplied by 20% of its customers. This claims for a good understanding of the customers in order to find the appropriate approach. Essentially, CRM works by gathering information about customers and analyzing the information collected. CRM uses multiple pieces of software, implements policies that promote the collection of customer information, the use of that information by individuals throughout the company, designs and applies a strategy for capturing the customers, a strategy for retaining the customers and increasing their loyalty, a strategy to obtain the highest profit, a win-back strategy, analysis of the loss of customers etc.

 

PERSUASIUNEA ÎN VÂNZĂRI

Corina Rusu

Abstract: Persuasion in sales

Napoleon Hill said: "Persuasion is the magic ingredient that will help you to forge ahead in your profession or business - and to achieve happy and lasting personal relationships". As we all know, persuasion is the skill of the ultra-prosperous. It is how people gain power and influence. It is how people create staggering wealth ñ how businesses thrive, how properties are purchased, and how retailers sell millions of dollars worth of product